Design Trends 2018- 15 trends that will elevate your business

Design Trends 2018 – As creatives, we need to embrace the power graphic design trends. A defining feature of contemporary digital art is the rate at which graphic design trends emerge and how equally fast they fade away. What may have been considered a standard a few years back might be completely outdated in 2018. While some designs have withstood the tests of time, it is more common that they  vanish in the blink of an eye only to usher in better designs.

What are trends and why are they important in graphic design? Ideally, trends are styles that emerge at a particular period. As creative business executives, it is imperative to keep up with digital art trends to help our brands follow trends that appear contemporary to our audience as well as our competitors. So if you are looking for graphic design ideas, here are some tips that will help you stay on top of 2018’s design trends.

Design trends 2018

1. Disjointed text
2. Brightness
3. Glitch
4. Color channel
5. Sliced text
6. Integration
7. Liquid
8. Font as Illustration
9. Iconification
10. Playbill
11. Text as design
12. Systematic color
13. Deconstructivism
14 photo masking
15. Transparency

1. Disjointed text

Most companies are moving away from using standard form texts and are now shifting their focus to creative typography. This type of typography involves incorporating an abstract feature on key letterforms. The idea here is to ignite interest and at the same time deliver the message tactfully.

design trends 2018

2. Brightness

In design trends 2018, most designers are moving away from flat designs. Instead, more focus is placed on bright colors to their products look real. As brands compete to stand out, this design seems to be almost everywhere. Yes. Brightness makes a design pop.

design trends 2018

3. Glitch

The “Glitch” Effect, what was once considered to be annoying is now a wanted effect in 2018. The Glitch is essentially a corrupted image. Instead of being viewed as a mistake, most designers are now using this “imagery imperfection” to create an artistic impression.

design trends 2018

4. Color channel

Another digital design trend 2018 to watch are color channels. This style allows the designer to create abstract effects on the text and imagery that are highly persuasive on the viewer. Instead of sticking to conventional color spectrums, most graphic designers opt to have the CMYK and RGB overlapped and blended to create a shift effect.

design trends 2018

5. Sliced text

Slicing texts are an exciting way of creating compelling graphics. Slicing turns a simple font into something a bit more unusual. Unlike “Disjointed Texts,” sliced texts assume their rightful order and are made to look like a collage of different fonts.

design trends 2018

6. Integration

Integration is when words, texts, and images are blended into one cohesive piece. Mashing the texts and image together lets the viewer decide how they will read the message. Integration presents a good way of keeping the viewer engaged. As one begins to read the words, they are slightly interjected by some part of the image as the brain keeps reading what it sees.

design trends 2018

7. Liquid

Liquid designs are another essential graphic design trends 2018 to watch. This design, if implemented well, brings light into any design. Since water is associated with life, this design breathes life into the overall design. It can be used in both 2D and 3D imagery and how well you use it is a matter of skill and experience.

design trends 2018

8. Font as Illustration

This technique primarily focuses on using a letter, word, or a number to make an illustration that drives the message home. At times, this design trends 2018 are used together with some photos and masks some parts of the picture into the number or letter(s).

design trends 2018

9. Iconification

At times, simplicity communicates a lot more, and this is what Iconification is all about. The idea is usually to strip an image into its most basic form, which makes it rather easy and straightforward for the designer to communicate the message he or she wants to put across.

design trends 2018

10. Playbill

The Playbill, as it known to most designers, gets its name from the fact that it references newspapers and posters of the past and injects some modern artistic touch. This style is characterized by split texts used in different fonts and styles in a way that encourages viewers to take their time reading the message.

design trends 2018

11. Text as design

This is among the trickiest designs you can have as it involves lots of conceptualization from the designer’s part. However, when executed correctly, it is the most effective way to drive the message home. Usually, this design has little to do with imagery but may use a couple of font combinations or effects to ignite some interest.

design trends 2018

12. Systematic color

Use of systematic colors entails using a graphical standard over multiple or all designs. The essence of having a standard in the design process is to achieve consistency and make sure the audience relates what they see with the brand. Part of the design involves choosing the right color combinations that help drive the message.

design trends 2018

13. Deconstructivism

This style is characterized by lack of continuity and is used to create an impression of chaos. This design is borrowed from fine art where artists use stark monochromatic designs, broken letters, or chopped images to form a collage. As much as this design might look chaotic, the message still shines through.

design trends 2018

14 photo masking

This style uses shapes, letters, and images masked into layers to create amazing effects. In this style, the designer creates a mix with and pictures and then adds some texts as part of the image. As much as it might sound confusing, once mastered, it can be used to create timeless designs.

design trends 2018

15. Transparency

This style uses a transparent color as the primary design feature. This design is used to bring images to life by making them look modern and appealing. If you need to put a message across in an exciting way, using a transparent color will help you do that.

design trends 2018

Round-up

If we had to describe the graphics design trends in 2018 in two words, these would be – simply fascinating. This year of digital art craziness brings us mesmerizing, and out of this world designs, we can only admire. As a tip, it is best to use these graphic design trends sparingly or otherwise risk having a design that is oversaturated or boring before another style creeps in.

Andrej The Author

About the Author

Andrej is a designer who loves advocating the benefits of good design and its impact on businesses. Visit andrejthefreelancer.com now and hire him for your next project!

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