Complete Guide – How to Design and Develop a High Converting WordPress Website in 2018

In this blog post, I will teach you a step by step process I use to design a high converting website.

We will cover these four essential points you should consider when designing a website.

  1. How to work with your client
  2. UX checklist for web projects
  3. Essential WordPress plugins
  4. SEO Optimization

Web Design Process – How to design a high converting website

Let’s get right into your web design process and dig into my step by step guide where I’ll how to design a great landing page.

Web design process #1 – Get to know your client!
Because each project is unique, you need to correctly understand your customer before you can help him achieve his goals. I use a questionnaire, where I gather all the information I need to design a customer journey and build a proper project proposal.

Web design process #2 – Before I start, I research each topic extensively and dig deep into my customer’s mind.

Web design process #3 – We kick off each project, with a customer persona and buyer journey, and create wire-frame, that we can use as a basic prototype. Here is the part, where all the content comes together and is designed in a layout, that represents your customer’s journey and encourages him to take action.

Web design process #4 – When the website is fully functional and has a desired outcome laid out, we move on to the next step. DESIGN! We make it look stunning & visually appealing. Branding is vital and needs to be consistent (branding manual)
Since “your presentation is everything,” we need to make sure we position you right. We do this, by creating A-B tests, and optimize it for conversions by over 12%

Web design process #5 – After we created a stunning visual representation of your brand, we move on to the technical part and create a WordPress Web System that works fast and efficient. (SEO, CRM, CONTENT, ANALYTICS, …)

Web design process #6 – TEST, TWEAK, REPEAT! A well-built system should be your brand’s cornerstone. Treat it with respect and make it better every day. Every good brand understands that a website IS NOT ABOUT YOU, it is about your customer.

Contact Andrej now to get a free audit of your website or brand!

UX Checklist for Web Projects

UX design is vital for any website or mobile application because it addresses the needs of the users and tries to fulfill them.
It just doesn’t matter what all features your site might have if your users are left clueless when they enter into it.
On the other hand, the more enjoyable experience your interface creates, the more likely is your user will undertake your product or service which your website has to offer.
That’s is why user interface design is so crucial and so many times makes the difference between a successful and unsuccessful business.
As a web designer, you need to have a checklist to ensure that the user experience you build caters to all ideal characteristics.


Web Design Process #1

Firstly, look at your competition and analyze their methods that solve problems for your customer.
A competent web designer pays attention to design, details and the mechanisms behind the same.
After this step, arrange all your data and check for its value.
Make sure all cluttered data is removed, and the remaining one is well organized.
If your product has already launched, make sure you look into your customer’s feedback to strategically experience.


Web Design Process #2

Start your first work of creating a user experience by building user stories and motives defining why they would enter your website. Understand their flows of requirement and how they would ideally be passing through your site.
Incorporate them in the wireframes and define options with the highest priority to lower priority.


Web Design Process #3

Get together a creative team of web designers and brainstorm unique ideas that you can add into your wireframes.
Note them down roughly on paper first and then recreate them on screen. Remember, you can be crazy in the IDEA phase!


Web Design Process #4

An excellent web designer communicates with his user at every step of his interaction on the website. Make your users understand how you organize your data.
Also, learn your user’s language and context.
Lastly, work to understand the nature of your users and emotions they would be having with a need of undertaking what you are offering.


Web Design Process #5

Start with your first creation of essential UI elements.
If you are too stressed, you may take the assistance of Bootstrap.
Identify the nature and versions of all devices that users may use and the degree of responsiveness in an event when your user might have a query or a call to service.

Give Feedback

Web Design Process #6

Simulate your product to address your waiting times and slow internet connections.
Maintain such a degree of conversation with your user, cause if they have made a mistake in their interaction, make sure they are informed clearly.
If the mistake is from your end (developer), make sure you apologize and rectify it immediately.
Do not forget to tell your users that they have been successful in an interaction after completing one.



Web Design Process #7

The best web – designers do not settle with one design.
They iterate multiple times until it attains perfections.
Create and use the best icons and imagery wherever necessary but make sure not to overuse it.
Set a color theme and bind your UX guidelines and components with that.


Web Design Process #8

Micro – copying to some extent to improve and maintain the quality is not bad.
Just don’t overdo it.
Use animations and transitions only if it complements the existing UI and does not hamper with the interaction effect.


Web Design Process #9

Note down how it could be successful or a failure.
Plan on improvements and continuously iterate it, never settle on the current design.

Lastly, creating excellent user experiences for your web presence – you, as a designer have an entire system to determine the quality of the services or products you are offering.
An excellent design screams to the right audience.

Speak Visually. Create an infographic with Visme

Essential WordPress plugins for a fast, well functioning website

Here is a full list of essential plugins I use for every WordPress website:

  1. AddToAny Share Buttons
    This plugin will make your content easy to share and get more backlinks. 

  2. Akismet Anti-Spam
    This is currently the best plugin for any spam comments and bot visitors.

  3. Disqus Conditional Load
    Currently the best plugin for comments on your WordPress blog

  4. Duplicate Post
    As the name implies, this plugin will help you duplicate posts and sites with just one click.

  5. Elementor Pro
    Currently the best web-builder on the market

  6. Google Analytics
    Know who your visitors are!

  7. Dashboard for WP
    Know who your visitors are!

  8. MonsterInsights
    Know who your visitors are!

  9. Jetpack
    A performance optimization plugin

  10. My WordPress Health Check
    Check the health of your WordPress site with this plugin

  11. Swift Performance Lite
    The only plugin you need to optimize your WordPress performance and speed

  12. WordPress Editorial Calendar
    Helps you publish your content

  13. WP Smush
    Minimizes your images

  14. Yoast SEO
    Helps you optimize your website for optimal SEO

Your google speed test analytics should show something similar to my metrics.

google speed test

If it doesn’t you should probably contact your hosting provider to optimize your server.

SEO Optimization

The full Cheat Sheet

1. Find and eliminate zombie pages

SEO #1 Web Design Process

  • Publish fewer, high engaging content!
  • What are Zomby Pages
    • Old/Outdated blog posts and press releases
    • Category and tag pages
    • Search result pages
    • Ecommerce product pages with zero sales
    • Thin Content pages
    • Pages With Duplicate Content

2. Clean up technical SEO issues

SEO #2 Web Design Process

  • Most Common Technical Issues
    • Duplicate or missing title tags
    • Duplicate description tags
    • Broken links
    • Images with missing alt text
    • Pages blocked by robots.txt
    • 302 redirects that should be 301 redirects
  • Use the raven tool site auditor, Semrush site audit tool
  • Fewer Pages = Fewer Problems

3. On Page SEO

SEO #3 Web Design Process

  • LSI Keywords – Similar Keywords to your page focused keyword
    • Example: Keyword – Coffee, LSI Keywords – Mug, Caffeine, Starbucks
  • Boost Organic Click-Through-Rate
  • CTR – is a huge ranking factor
  • DWELL TIME – Improve The amount of time someone spends on your site
  • The Longer someone spends time on your site, the higher your page will rank in google!
  • How To Improve it?
    • Move the content up
    • Make Top images Smaller
    • Compelling introductions – one sentence per paragraph

4. Improve Your Sites Loading Speed

SEO #4 Web Design Process

5. SkyScraper Technique –

SEO #5 Web Design Process

Find The best content in your industry and create something way better

  • Have you noticed any content that’s ranking in google, but isn’t even that good? Actually everything I’ve seen written about “job descriptions” is pretty weak
  • Create something that’s way better, than what is out there
Andrej The Author

About the Author

Andrej is a designer who loves advocating the benefits of good design and its impact on businesses. Visit now and hire him for your next project!

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